Self Point was founded in 2014 by a talented team with an extensive background in retail, POS and e-commerce. Our mission is to bring all grocery stores online, regardless of their size - from local markets and “mom-and-pop” shops to large supermarkets. 


The online grocery space is growing at a breakneck speed, with a number of analyst reports predicting an annual growth of 13% - 26% percent. Grocers who are not online in the next few years will find themselves struggling to survive against large chain supermarkets and emerging major players in the online grocery market.

Small to medium size grocery stores wishing to go online face a number of challenges. Excessive costs and a prolonged, time-consuming process are just some of the deterrents. Furthermore, an online grocery, unlike other e-commerce sites, must list thousands of items and create a user-friendly shopping experience where customers can purchase multiple items in a short period of time


Self Point has created the solution that enables every grocery store to move online. We offer a state of the art online grocery platform, which integrates directly into your point of sale system. In a matter of days, groceries can have their full catalog available to their customers on an attractive, custom branded e-commerce site - no matter if it’s 100 items or 100,000! 



Bringing together top grocery, POS and e-commerce professionals 

Mike Haaf


Mike Haaf joined Self Point as a Board Member in October and was elevated to the position of CEO in March. His vast experience in the grocery space includes stints as EVP and General Manager of Lucky Supermarkets and SVP of Sales, Marketing and Business Strategy for Food Lion. 



Mayer Gniwisch


Mayer was the Founder of and one of the first successful e-commerce companies. Mayer is an investor and Board member in many startups. Mayer is also a partner in Olive Tree Ventures.


Duke Marr


Previous head of e-com for Kahn Lucas, Ground Link and 1-800-Flowers, Managing Director Commerce, R/GA.

Orlee Tal

VP Product

Head of UX at Retalix. Has 15 years of Product Management and UX experience at innovative Israeli start-ups. Lectures and mentor at the IDC & Google. She is also a founder at Sizer, a solution for online fashion.




Mendel Gniwisch

VP Business Development 

Former head of business development for Impax Media.