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Helping a local supermarket chain achieve market resilience with a scalable online grocery solution

Updated: Jun 28



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Keshet Teamim operates a network of 17 large neighborhood grocery stores in Central Israel. For more than 12 years Keshet Teamim has provided its customers with a wide range of fresh, high-quality food products with an international flavor, matched by a cosmopolitan in-store shopping experience.


The ability to offer customers the convenience of buying online was key to staying competitive, growing its bases, and keeping existing customers loyal. Having made various attempts to “go online” in the past, Keshet Teamim worried that doing this independently would be expensive and slow. As a smaller business in a competitive field, their dream solution would provide fast time to market and a quick return on investment. Ideally, too, it would require relatively low CAPEX and OPEX and allow the business resources to stay focused on its core business: serving its customers.


Faced with this “shopping list”, Keshet Teamim turned to Self Point who was more than capable of delivering the goods.


Self Point allows our client to sell their entire range of products online and to scale up quickly and agilely without requiring additional human resource and operational drain.


As an A-Z solution, Self Point gives Keshet Teamim everything they need to operate their online grocery business - from the UX/UI of the customer-facing website to the backend: POS integration, picking, and fulfillment, all the way to delivery.


Self Point’s platform enables Keshet Teamim to focus on growing its online business. Self Point does all the heavy-lifting and automates time-consuming manual processes - so all Keshet Teamim’s team needs to do is execute and fulfill customer orders.


Today, Keshet Teamim uses Self Point to provide its customers with a slick online shopping experience.


Thanks to Self Point’s innovative Picking App, fulfillment is seamless, cost-effective, and scalable. The Picking App is super intuitive so pickers can start using it with no prior training, and it automatically sends out real-time messages, enabling shoppers to independently choose alternatives (for out-of-stock items) without needing to speak to a customer rep.


In the words of Roi Vanunu, CIO at Keshet Teamim “Every grocery business is a unique enterprise with unique merchandising requirements and operational processes. There is almost always a learning curve, however, with Self Point it was quick and friction-free. Self Point worked closely with our client’s team to ensure any issues were quickly ironed out, such as synchronizing our system with our client’s “specials”.


With Self Point, Keshet Teamim’s goal of running a profitable and scalable online retail business is now achievable. They already have a profitable eCommerce business and saw online sales jump 300% during the corona pandemic. Their online store is already their biggest selling store and has already hit the chain’s annual targets.


Self Point’s End to End Ecommerce Platform has helped Keshet Teamim increase their customer base by 40% in just 4 weeks. Today they serve new customers in geographical locations where they don’t have bricks and mortar stores and a business that is future-proof and more resilient than ever.


Keshet Teamim has been in the grocery eCommerce business for more than 10 years: “We believe any chain that does not kill it online, and especially during this current corona period, will either not survive, or will barely survive. eCommerce is the future of grocery retail, our children will not ever go into the supermarket. We estimate 80-90% of grocery shopping will be online in a few years.” Says the CIO, Roi.


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