Self Point in the News

 

Baby Boomers Embrace E-Commerce

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By Duke Marr, Chief Marketing Officer

 

By 2022, consumers could be spending $100 billion a year on online grocery. That’s according to the Nielsen Company and FMI’s Digitally Engaged Food Shopper Study.

 

A key insight from the multi-year study is the fact that age and affluence don’t impact online shopping. The majority of Millennials (61%) and Generation X (55%), as well as 41% of Baby Boomers and 39% of Greatest Generation have recently purchased a CPG product online.

 

A recent report by the American Association of Retired Persons (AARP) shows that many Americans aged 50 and older are embracing technology to stay connected with their families, friends and communities. According to the AARP’s findings, 7 in 10 Americans aged 50+ own a smartphone and 9 in 10 own either a Laptop or a Desktop PC.

 

KPMG’s 2017 Global Online Consumer Report goes further to say, “Don’t underestimate the Baby Boomers.” Baby Boomers (born 1946-1965) on average spent more per transaction than either Millennials (born 1982-2001) or Generation X (born 1966-1981). The average amount spent per transaction was $203 for Baby Boomers, $190 for Generation X and $173 for Millennials. Baby Boomers are more likely to buy healthcare products, wine, household goods and appliances, which tend to have higher price tags.

 

Specialty food retailers, including many who use Self Point’s e-commerce platform, often tell me that they have loyal customers who have been shopping their stores across multiple generations. These grocers rely heavily on traditional advertising and word of mouth to maintain traffic. These same customers are now shopping both online and in-store, depending on the particular need of each shopping occasion.

 

Baby Boomers’ online orders are more often for the big weekly shopping list or special occasions, which explains why online carts are typically twice as big as in-store carts. One of our New York area specialty grocers recently told me how much his customers are utilizing the shopping lists features to reorder household staples every week. That in addition to the convenient option of delivery or curbside pickup are what keeps his customers coming back.

 

Countless research shows older generations are enjoying the convenience of online and mobile shopping. Baby Boomers prefer websites that look classic, neat and clean – without clutter or too many colors and complicated navigation. Being more conservative than younger generations, Baby Boomers desire simplicity and believe less is more. For these reasons we have intentionally designed our apps to be minimalistic and utilitarian. They are about convenience and saving consumers’ precious time.

 

Chain Store Age provides top Baby Boomer shopping habits that retailers can’t afford to ignore, including:

 

1.     Baby Boomers are more likely than younger generations to stop shopping a retailer if a sales associate didn’t appreciate their business or if a store is messy.

2.     Baby Boomers want convenience and place a higher value, compared to other age groups, on easy-access locations, easy-to-navigate stores and a clear return policy.

3.     Boomers scored higher than all the younger demographics for knowing how much they pay for food and packaged goods.

4.     Contrary to popular belief, Baby Boomers aren’t stuck in the good old days when it comes to retail. They are the only generation that doesn’t prioritize buying the brands they used while growing up.

5.     When buying something new or which they have little experience, Baby Boomers, are twice as likely as Millennials to be influenced by the popularity of the item.

 

Bottom line, Baby Boomers want easy checkout and a clearly stated return policy. Wealthy older customers won’t mind paying more if you meet or exceed their high expectations.

 

That’s the reason investing money in technology in a thoughtful, personalized way is a proven strategy to efficiently deliver the retail experience Baby Boomers are searching for.

 

For success stories on food retailers transitioning to mobile and online shopping, please contact us at (888) 300-9298 or email sales@self-point.com.

 
 

Gourmet Glatt Increases Online Revenue by 45 Percent with Self Point

 
 

Leading e-commerce partner for supermarkets delivers performance enhancement

year over year to Gourmet Glatt’s Cedarhurst store

 
 

BROOKLYN, N.Y.  (June 5, 2018) – Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces year-over-year revenue growth for Gourmet Glatt’s store in Cedarhurst, New York. Gourmet Glatt is a high-end Kosher food market with additional locations in Brooklyn and Lakewood, New Jersey.

 

“We have loyal customers because we are continuously focused on a superior shopping experience,” said Moshe Ratner, CEO of Gourmet Glatt. “Self Point helped us launch our digital storefront in 2015. Upgrading technology takes tremendous effort but Self Point walked us through every step of the process, ensuring a smooth transition and training for our team members. Our flagship store in Cedarhurst has increased sales significantly by 45 percent year over year in 2017, and we are on track to do even better in 2018. Partnering with Self Point allows us to focus on our customers while they handle technology for our mobile and online stores.”

 

Self Point’s e-commerce solution was integrated into Gourmet Glatt’s point of sale system, business processes and reporting infrastructure. The technology speeds and simplifies implementation by building product catalogs and store maps directly from online and in-store transactions. 

 

The results:

 

•       Gourmet Glatt Cedarhurst is regularly experiencing up to 15 percent of its business coming from online

•       They regularly see average order values in excess of $200 and returning customer conversion rates

of 50 to 60 percent

•       The Brooklyn and Lakewood locations launched shortly after Cedarhurst and are achieving similar success  

 

Self Point’s technology expands Gourmet Glatt’s competitive advantage by making shopping convenient and more personalized. In addition, Self Point facilitates the creation of shopping lists from previous orders with a single click. These lists can be created and edited from home or mobile devices seamlessly.  All of the rich data is captured to continuously deepen the relationship with the shopper.

 

“Gourmet Glatt is enjoying success because we go beyond simply providing a digital store, we actually learn individual shopper's buying behaviors, both in-store and online,” said Michael J. Haaf, CEO of Self Point. “We enable targeted offers to be delivered as push notifications, emails or special messages on Gourmet Glatt’s home page. In addition, Gourmet Glatt was one of the first grocers to adopt Self Point’s Picking App, which speeds the collection and packing of online orders.”

 

For a complimentary consultation, please call (888) 300-9298 or email sales@self-point.com.

 

 

About Self Point

Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets, Piggly Wiggly and more. Visit www.Self-Point.com to learn more.

 

 

Media Contact:

Grace Platon | 214.901.4744

grace@communicategrace.com

 

 
 

Retail Strategist Tom O’Reilly Joins Self Point Board of Directors

 Software-as-a-service executive to offer strategic guidance on grocers’ top priorities

for digital solutions partners

 
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BROOKLYN, N.Y.  (May 22, 2018) – Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces the appointment of Tom O’Reilly to the company’s board of directors. O’Reilly is a well-respected retail executive and entrepreneur with experience supporting retailers in elevating their brands, increasing sales, and boosting customer loyalty. As president and CEO of Aptaris, an enterprise marketing and promotions management innovator, O’Reilly transformed the organization from a printing and creative services-focused resource for retailers into a software-as-a-service and marketing intelligence partner. Aptaris was recently acquired by a leading data science company.

 

Tom is a welcome addition to our board of directors. He has a rich experience in bringing business process and innovations to life with retailers across all trade groups — especially grocers,” said Mike Haaf, CEO of Self Point. “Tom has worked with global brands, national retailers, independent grocers and major technology firms and is known for sparking collaborations toward progressive solutions.”

 

O’Reilly has a deep understanding of the retail business from both the store and vendor perspectives. With past roles including senior vice president of sales at Vertis Communications and senior sales executive at Valassis, he brings decades of hands-on experience in advertising and promotions including new media innovations. O’Reilly is known as a forward-thinking leader with a history of driving innovation, growth and profitability.

 

“I’m impressed by the Self Point solution and the tech-savvy team,” says O’Reilly. “My goal is to share what food retailers really care about. It’s exciting to support the Self Point team as they assist supermarkets with their e-commerce strategies.”

 

For a complimentary consultation, please call (888) 300-9298 or email sales@self-point.com.

 

About Self Point

Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets, Piggly Wiggly and more. Visit www.Self-Point.com to learn more.

 

Media Contact:

Grace Platon | 214.901.4744

grace@communicategrace.com

 
 
 

A (Biased) Grocer’s Guide To Choosing A Digital Commerce Partner, Or Why I Became CEO Of Self Point

 
 

Date: May 08, 2018

Originally Published in The Shelby Report 

 

Last fall, I was asked to join the board of a promising startup. Although I had never heard of the company, I was immediately impressed by the tech firm’s focus on helping grocery chains fight back against Amazon-Whole Foods, Walmart and other retailers entering the traditional grocery space with a wide assortment of digital solutions and offers.

As a grocer with more than 15 years in the business—first as SVP of sales, marketing and business strategy for Food Lion and then as EVP and GM at Lucky Supermarkets—I have been following the digital transformation of this industry for a while. So I jumped at the chance to join the board of a white-label e-commerce provider with some awesome clients both in the U.S. and in Israel, where the company was founded.

As I got to know the Self Point team and the industry better, I was astounded by all the different players in the space, their vastly different business models and, especially, their enormous differences in costs to the grocer. I decided that irrespective of my position with Self Point, there were probably many grocery executives out there struggling with similar questions. These include how do I know which partner is right for my business? How do I understand a landscape that runs the gamut from completely outsourced, turnkey solutions to seven-figure custom implementations?

So I embarked on some research, trying to understand all the different options, and in particular where did Self Point fit into the landscape? I hoped that my research would culminate in a Gartner-style white paper, complete with a “magic quadrant” that could not only highlight Self Point’s place in the industry but be a solid resource to grocers.

As I was doing my research, I found my perspective as a grocer benefiting Self Point’s business strategy and product road map. Self Point, like many startups, is composed mainly of technology veterans. I suddenly found myself in pitch meetings representing the company on multiple sides of the continent, talking about the operational implications of platform implementation and calculating the ROI of Self Point’s unique offering on white boards with several different prospects. By the time my fellow board members asked me to step into the role of CEO, I had concluded that Self Point does indeed occupy a magic quadrant in the market. They are an agile solution that offers a fantastic customer experience at a great value; who wouldn’t sign up for that combination?

 

 
 
Mike Haaf

Self Point Announces Retail Change Agent Mike Haaf as Chief Executive Officer

Omnichannel retail executive to support Self Point e-commerce innovations to enhance grocers’ performance

 

BROOKLYN, N.Y.  (March 26, 2018) – Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces the appointment of Michael J. Haaf as the new chief executive officer. With experience in leadership roles at Lucky Supermarkets, Food Lion, LLC, Office Depot, Inc., GE and more, Haaf will drive Self Point’s strategic initiatives to ensure the mobile-first e-commerce platform supports food retailers in elevating targeted offers and simplifying online shopping. Haaf joined Self Point’s board of directors in 2017 and was elevated to executive chairman of the board shortly after. While serving as CEO, Haaf will remain on Self Point’s board.

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Growing Grocery and Frictionless Shopping

 

 By Mike Haaf, Executive Chairman of the Board

In January, when Kohl’s announced plans to add grocery to drive traffic to stores, it made sense to me. Especially since the majority of U.S. households visit a grocery store once a week across income levels, according to Statista.

 

A recent Retail Dive article quotes Kohl’s CEO Kevin Mansell saying the retailer has “identified a whole list of partners” from the convenience and grocery channels that it believes would be a good fit to fill space left in about 300 stores it has “right-sized” over the past several years. The plan is for Kohl’s to lease space to partners that will increase the frequency of store visits and effectively turn the locations into supercenters.

 

Grocers’ Frequently Asked Questions About E-Commerce

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By Mendel Gniwisch, VP, Business Development

 

We want to start offering online and mobile shopping, but can we test it first? Maybe something manageable like the deli; or start with offering platters online?”

 

That’s a request we’ve heard many times from specialty retailers and grocers who are just dipping their toes into e-commerce.

 

 

Self Point Unveils Technology to Bring Tomorrow’s Grocery Today During The NGA Show

 

BROOKLYN, N.Y. (PRWEB) JANUARY 29, 2018

Self Point, the leading digital commerce partner for grocers, today announces the company will demonstrate its proprietary technology at Booth # 421 during The NGA Show, Feb. 11 - 14 at The Mirage in Las Vegas. Self Point has experience supporting hundreds of grocers, specialty food retailers and CPG partners to launch mobile-first, online stores, improving shopper experience, convenience and loyalty. The Self Point solution includes easy integration with the food retailers’ existing point of sale systems so that a customized digital storefront can be introduced for each location quickly and efficiently.

 

Western Beef Showcases Selection and Value with Self Point Online and Mobile Shopping Technology

BROOKLYN, N.Y. (PRWEB) DECEMBER 21, 2017

Self Point, the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands, today announced the launch of a mobile-first, online store for Western Beef’s Bronx, N.Y. location. The new, customized promotions engine from Self Point allows Western Beef customers the convenience of online shopping, the ability to find special offers, and fast, secure check-out. Since launching the new shopping experience in November, the value food retailer is experiencing a 10 percent increased conversion rate month over month.

 

 

Do Local Merchants Stand a Chance In E-Commerce Wars With Amazon? 

Jia Wertz, JUL 29 2017  

Amazon, the Goliath of online shopping and the behemoth responsible for shuttering the doors of retail brick-and-mortar establishments, is getting into the grocery game. In the same way bookstores and clothing outlets have been asking themselves how they're going to survive, now the question is, what does this mean for small, independent grocery stores? And more importantly, how are local companies going to be able to compete with the marketing and distribution channels Amazon has in place?

 
 

Grocery Shifts To Digital As Customers Demand Online Experience 

Larry Myler, JAN 25 2017  

As an alternative to creating and maintaining an online commerce solution in-house, grocers can partner with B2B companies that provide high-quality online customer experiences that will keep them in the game. Instacart is one solution that is starting to create some traction for its grocery store clients. Another likely suspect for quick adoption is Selfpoint, which just entered the U.S. market. There will be many willing partners with viable solutions to help existing retailers compete in a quickly changing industry. Digital transformation has disrupted many markets in recent years. Now it’s grocery’s turn.