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Mayer Gniwisch

Board Member 

Mayer was the Founder of and, one of the first successful e-commerce companies. Mayer is an investor and Board Member in many startups. Mayer is also a partner in Olive Tree Ventures.

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Gilad Globen


Previous roles include:

CTO, IFP; R&D Director Netwise; VP R&D and CTO, Trend Line.

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Mike Haaf

Executive Chairman 

Mike Haaf joined Self Point as a Board Member in 2017 and was elevated to the position of CEO in 2018. His vast experience in the grocery space includes stints as EVP and General Manager of Lucky Supermarkets and SVP of Sales, Marketing and Business Strategy for Food Lion.

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Mendel Gniwisch

EVP Business Development

Mendel was previously VP Business Development at Lionparts, bringing new partners and developing new countries of operation. As VP Retail Development at Impax Media, Mendel built the retailer and advertising networks and positioned the company for its merger. 

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Orlee Tal


Head of UX at Retalix, Orlee has 15 years of Product Management and UX experience at innovative Israeli start-ups. Lectures and mentor at the IDC & Google. She is also a founder at Sizer, a solution for online fashion.

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Eli Yehezkel

Director of US Operations

Eli has years of experience selling groceries offline and online alike. Eli ran the website of a grocer doing hundreds of thousands of dollars in sales each week. Eli has seen it all, brings his experience and knowledge to each of our customers to help them grow.

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