Self Point webite | About our Management Team


Mayer was the Founder of and, one of the first successful e-commerce companies. Mayer is an investor and Board Member in many startups. Mayer is also a partner in Olive Tree Ventures.

Mayer Gniwisch


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Previous roles include:

CTO, IFP; R&D Director Netwise; VP R&D and CTO, Trend Line.

Gilad Globen


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Mike Haaf joined Self Point as a Board Member in 2017 and was elevated to the position of CEO in 2018. His vast experience in the grocery space includes stints as EVP and General Manager of Lucky Supermarkets and SVP of Sales, Marketing and Business Strategy for Food Lion.

Mike Haaf

Board Member

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Mendel was previously VP Business Development at Lionparts, bringing new partners and developing new countries of operation. As VP Retail Development at Impax Media, Mendel built the retailer and advertising networks and positioned the company for its merger. 

Mendel Gniwisch

EVP Business Development

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Head of UX at Retalix, Orlee has 15 years of Product Management and UX experience at innovative Israeli start-ups. Lectures and mentor at the IDC & Google. She is also a founder at Sizer, a solution for online fashion.

Orlee Tal


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Eli has years of experience selling groceries offline and online alike. Eli ran the website of a grocer doing hundreds of thousands of dollars in sales each week. Eli has seen it all, brings his experience and knowledge to each of our customers to help them grow.

Eli Yehezkel

Director of US Operations

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