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About Us

We believe that the way the world shops is rapidly changing and that every retailer should be able to provide unique and innovative digital experiences to their customers.

By being a disruptive tech leader that builds lasting partnerships with our customers, listening to their needs, constantly innovating, and focusing on their profitability, we are providing retailers with the leading digital ecosystem of solutions that enables them to seamlessly and rapidly execute and scale their digital transformation, customized to their unique business needs.

Meet The Team

Mayer Gniwisch
Chairman
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Mayer was the Founder of Ice.com and Diamond.com, one of the first successful e-commerce companies. Mayer is an investor and Board Member in many startups. Mayer is also a partner in Olive Tree Ventures.

Orlee Tal
CEO
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  • 20 years at innovative Israeli start-ups: Retalix, modu, Primesense

  • Lectures and mentors at IDC & Google

  • Co-founder at Sizer, a body measuring technology

Morris Azulay
CFO
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  • 20 years at innovative start-ups. 

  • Involved in full life cycle from seed through rapid growth and exits 

  • Led funding rounds,  effective strategist, expertise in M&A Transactions

Gilad Globen
CTO
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  • Proven track record as CTO and VP R&D in both startups and public companies

  • 20+ years of development and IT, specializing in real-time financial trade and grocery e-commerce

Mendel Gniwisch
EVP BD
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  • 8+ years of extensive experience in Business Development for startups

  • Held VP Biz Dev  and VP Retail Development at Lionparts and Impax Media, respectively

  • Brought new partners, developed new countries of operation as well as retailer and advertising networks 

Irit Fridlis Weinstein
VP Strategy
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  • Business technology manager with over 15 years focus on market leading digital commerce.

  • Lead the digital transformation efforts of Israel’s leading retailer Shufersal , seeing its e-business grow from 1.3% to over 20% of total revenue.

  • Lead strategic growth initiatives incorporating business and systems perspective

Niv Katz
VP Product
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  • 20 Years of UX/UI product management

  • Held eexcutive positions at many successful startups

  • Google campus Mentor

Eli Yehezkel
Dir. of Operations
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  • 8+ years of experience in the grocery industry

  • Head of operations at largest Kosher grocery store chain in US 

Matthew Walker
Dir. Sales
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  • 10 years of experience in the grocery industry in merchandising, supply chain and logistics. Most recently responsible for the commercial strategy and roll-out of a micro-fulfillment center solution for Dematic, the largest automation company in North America. 

Rob Rinke
Dir. Channel Sales
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  • 20 years as a Strategic Sales Leader 

  • Held Sales Director at software companies: ParTech, Inc, Tanjarine, Focus POS

  • Led sales teams to optimized performance.

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Contact Us
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NEW YORK

495 Flatbush Avenue

Brooklyn, NY, 11225

P: (929) 447-0444

E: info@self-point.com

TEL AVIV

4 Harakun, Ramat Gan

5252181, Israel

P: +972-73-224-8611

F: +972-3-960-1668

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